Meet Dragos Ispas
I’ve spent the last 5 years as a software engineer building complex web products, including working directly in the medical industry.
I founded Ispas Studio because private clinics are often stuck using slow, generic website templates that make finding information frustrating. A clinic's website should never add friction to someone seeking help. It needs to be a clear, accessible, and calming first step in their healthcare journey.
My goal is to create a seamless website that respects your patients, significantly reduces your front-desk workload, and naturally helps your practice grow.
The Studio Standards
We don’t use generic page builders. Every clinic is engineered from the ground up for speed, security, and patient conversion.
Custom engineered for speed
Slow websites lose patients. Instead of relying on heavy WordPress templates, I build your platform from scratch using modern frameworks like React and Astro. This ensures your site loads instantly on any device. Beyond just providing a better patient experience, this clean architecture actively helps your clinic rank higher on Google.
Structured for local SEO and growth
A great website doesn't matter if patients can't find it. I build your site on a modern content system called Sanity. This setup makes it incredibly easy for your front desk to update text and photos, while automatically giving search engines the exact structure they need to rank your clinic locally.
The ongoing partnership
A clinic's website is never truly finished because your practice is always evolving. When you work with Ispas Studio, you communicate directly with the engineer who wrote your code. I handle all the ongoing technical maintenance, security, and hosting so you can focus entirely on your patients.
Our process
- 01
Discovery
We book a discovery call call to understand your practice. Afterward, you’ll receive a straightforward proposal outlining the scope of work, timeline, and pricing.
- 02
Development
Once approved, the custom build begins. I’ll set up a live preview link so you can monitor the progress and provide feedback before anything is finalized.
- 03
Launch
After final testing across all devices, your website goes live. I handle the entire technical setup to ensure a completely seamless transition for your clinic.
- 04
Training & Support
I’ll teach your team how to easily update text and photos themselves. After launch, I offer ongoing technical care plans to handle your hosting, security, and maintenance so you never have to worry about it.
See the methodology in action
Explore a live demonstration of our evidence-based approach. This isn't just a visual mockup—it is a fully engineered environment built exactly how patients navigate: finding treatments, verifying credentials, and booking appointments without friction.
Riverside Dental Care (example build · not a client project)
Popular questions
Can you just update or fix my existing website?
I'll use your current website to understand your clinic. However, I don’t patch old code or restyle slow templates. To guarantee the speed and clean architecture required to rank well locally, every project is a complete custom rebuild from the ground up.
What are Astro, Sanity, and React?
They are the three tools behind every Ispas Studio build.
- Astro is what builds the pages, and when used properly, it is what gives the near instant page loading times.
- Sanity is the content system behind the site. You use it to update text, images, services, team members, or anything else without touching code.
- React is used selectively for interactive features like filters, booking widgets, or search, without slowing the rest of the site down.
Are builders like Wix, Squarespace, or WordPress bad?
No. They work well for quick launches, simple brochure sites, or teams that want to drag and drop layouts themselves.
I don't use them because I want to build the best possible version of a site for each client. That means hand-coded projects, where performance holds up as the site grows, and a content structure that fits how the business actually works.
How long does a typical website take?
Estimate for a clinic website:
- rebuild: 2 weeks
- redesign: 3 weeks
- custom: scoped individually
I don't rush projects to hit the shortest deadline possible. I take the time to fine-tune design, performance, and structure until I'm happy with the result, and you are too. Timelines also depend on content readiness, revision rounds, and current workload. The exact schedule is confirmed during kickoff.
What are the founding client prices?
Founding client rates are lower starting prices I offer to a limited set of early projects. You get the same build quality, just at a lower entry point while the studio is getting started. These rates will go up after the founding period.
Who owns the website?
You do, fully. The domain, hosting account, Sanity account, analytics, and any other important accounts are created in your name and email. You own the code, the content, and the infrastructure.
If you ever want to move on, everything is yours.
How does communication work during the project?
We start with a kickoff call to align on scope, expectations, and timeline. Email is used for updates and deliverables, and calls are always an option when something needs to be discussed or explained in more detail.
You always know where the project stands and what's coming next.
Let's talk
Start your project with a free discovery call and see how we can bring your vision to life.